Digtial Signage is an attractive and
efficient way to promote and train.
What is digital signage?
In short, it refers to electronically controlled signs that you can update on-the-fly, without having to touch the physical sign itself.
You can change the content quickly and inexpensively and deliver targeted messages to hundreds or thousands of displays at once.
These dynamic displays are often used to present a custom-tailored mix of informational and advertising content, including product promotions, timely news and upcoming events.
Digital signs are frequently located in crowded public venues, so the screens and content need to stand out.
Accordingly, these networks were early adopters of large-screen LCDs, plasma monitors, front/rear projectors, organic LED (OLED), and holographic and 3D imaging technologies.
For very simple applications, a digital sign might simply be a scrolling message board, but even those devices can display basic graphics and animation.
Most digital signs are mounted on a wall, ceiling, shelf or endcap, but the creative use of display technologies has led to innovations like polarized projection film. This lets you project high-contrast images onto store windows or displays that appear to float in mid-air.
The applications for digital signage are broad and can be used in most industries:
Education: Extend the learning environment by delivering on-demand lectures and materials to desktops and live broadcasts to the classrooms and dorm rooms and provide schedules, news, emergency messaging, and relevant information on digital signs around campus.
Government: Provide live and on-demand web-based access to meetings and events. Use digital displays to provide useful information for people waiting in line in government offices to help speed transactions and reduce perceived wait time.
Healthcare: Share relevant healthcare information and wayfinding through digital signs around the hospital; offer cost-effective training options for hospital personnel.
Retail: Use digital media to reach customers with targeted marketing and promotions on digital signs at the point of purchase locations to drive sales, throughout the store to improve in-store customer experience and satisfaction, and through the web; and the cost of marketing programs can be reduced compared to traditional signage based on physical media.
Financial Services: Improve the customer experience by providing relevant marketing content, news and information to customers waiting in branch locations; leverage the network to accelerate product introductions; use digital signs for before and after hours training to improve sales productivity and efficiency and enhance and extend the reach of executive and corporate communications.
Safety and Security: Provide up-to-the-minute public safety information or communications about changing transportation conditions, for example at airports, stadiums, train stations, and roadways.
Research has shown that a key trait common to highly regarded instructors is their ability to engage students, which keeps them alert, focused and involved.
One of the best methods of accomplishing this is to provide interesting sessions, creative activities and open discussions that encourage all students or employees to participate.
Whiteboards – as simple as they are – create a powerful, unconstrained workspace that enables a group of people to communicate, think, collaborate, build, and solve problems.
And meeting rooms – where they historically have been placed – are the "town hall" of the workplace, meant to provide a forum for teams to get together to make decisions, learn, share information, contribute ideas, build plans and so on.
With the advent of the digital world, however, the freedom of being able to naturally develop ideas on a writing surface became limited to what could be expressed through the mechanisms required to input ideas into digital media – typically the PC.
The resulting output is fairly static: text documents, spreadsheets, and presentation content.
The true promise of going digital, the ability to capture and manipulate and save information using an intuitive user interface; transmit it at a distance using real-time media; and keep archives has been largely missing from group behaviors in meeting rooms.
This has changed with the advent of the 21st century meeting room.
Today the new breed of collaborative platforms enable the ability to create connected meeting rooms where distributed staff can instantly join a virtual conference, share any application and write on it using digital ink, participate in discussions and save and distribute their work as if they were in the same room.
These technologies are designed for business applications – and offer the ability to regain the freedom to work freely on a surface with content, ideas and other material, and manage/manipulate that content in the digital realm.
At the heart of the new corporate interactive whiteboard and display solution is a set of recent developments in:
Digitizer technologies – those tools that transparently capture user motions and annotations in high resolution, while providing a natural feel to the user as they work intuitively on an analog surface
Display technologies – the capabilities of output devices, which offer the resolution, form factors, and durability necessary to effectively exchange visual information
User interfaces – a crucial element of interactive whiteboard and display solutions because they strive to improve on the low-tech, dry erase whiteboard which we all know how to use. The experience must be just as simple and natural, while offering enough options to take advantage of the digital realm to collaborate effectively with other meeting attendees both locally and remotely.
Integration – the ability to meld with PC, personal productivity applications, storage systems, collaboration software, and third-party devices – all with the goal of sharing or mining content as necessary – going far beyond flip charts, which in the past had their own way to be shared: the copier.
The benefits – in an age of globalization, virtual teams, mobile workers, and distributed campuses – broadly put are the ability to streamline business processes, improve time to market, catalyze creativity and achieve greater productivity.
Drilling down these benefits play out for organizations by providing:
Faster and better idea development and faster overall development cycles
Improved project management
Improved team collaboration, such as brainstorming, developing best of breed ideas out of a group collaboration, and greater ability to reach team consensus
Faster overall decision making
Faster deployment of overlapping internal capabilities – the ability to ensure that teams work efficiently instead of duplicating their work
Faster delivery of meeting content
Shorter/more efficient transcription times
Accommodation of environmental considerations
Entering the digital age (with all of the implied benefits).
Improved ability to communicate
Call Advanced Data today to learn about how you can leverage technology for your classroom, conference room or training room.
Every time you leave the office consider a few questions:
What temperature is the heat set at?
What about the A/C?
Is your security system on?
Are your computers still running?
Did anyone leave the inside lights on?
Are your outside lights turned on including your signage?
Is there a process for weekend energy conservation?
To help ease your mind, and reduce your energy consumption, Advanced Data offers a state of the art office automation solution, tailored to meet the specific needs of your business.
Office automation is anything that gives you remote or automatic control of devices in the workplace. The systems that you can control include:
Heating and cooling
Security and monitoring systems
Audio and video systems
Garage / Automatic Doors
Communications (telephones and intercoms)
Z-Wave wireless technology is becoming a cornerstone of energy management. It gives consumers the ability to wirelessly turn lights on/off, control appliances, and even adjust the thermostat – all with just the click of a button.
With Z-Wave, you can perfectly tailor your energy consumption for maximum efficiency or preference, anytime, from anywhere.
Let's say you wanted to check on the temperature at home, or when you were away on vacation. Or, you had a branch office and your employees regularly forgot to turn off all the lights in the evenings.
With Z-Wave, it can be a snap. Schedules can be created to automatically manage your energy efficiency or you can remotely control your environment from a cell phone or computer.
Restaurants, fitness centers, office buildings, and many other businesses rely on a specific kind of sound system.
These systems are referred to as "distributed audio systems."
Other names are used to refer to these systems as well, including “70-Volt Systems” and “Constant Power Systems."
What truly differentiates a distributed audio system from a standard PA system is that transformers are built into the speakers, and special amplifiers are used to power the speakers properly.
The onboard electronics inside the speakers distribute the power from the amplifier evenly and safely.
This enables many speakers to be chained together in parallel, which in turn enables hotel staff to announce that “Elvis has left the building.”
Distributed audio systems can be as small or large as you need them to be. Larger scale systems often require more involved wiring schemes and heavy-duty construction.
IP speaker systems allow for direct integration to the IP network and are the most flexible yet most expensive solution.
In order to determine what equipment will be necessary to create a system, you must first determine the requirements of the installation.
Is the system being used only to project someone’s voice throughout a quiet building, or will you need a more powerful system that can page and provide background music at a noisy bar?
Quiet office buildings and recreation centers generally require soft background music, with the ability to page. This is an example of a background system.
Nightclubs, performance venues, and loud restaurants need the ability to turn up the volume, and thus require a foreground system. Basically, a background system is restricted to only providing low volume levels. A foreground system has the ability to provide louder volumes.
Health clubs commonly require loud background music in the treadmill area, and quiet ambient music in the yoga room, and perhaps even promotional material looping in the reception area.
They also need the ability to page members and trainers throughout the gym. This is an example of having the need for a combination of the two types of systems.
Surface-Mount speakers usually offer better sound quality for music and are easier to install. Ceiling-Mount speakers are hidden away inside of ceilings and walls and offer a better choice for visually non-invasive, aesthetically-minded customers.
Structural limitations must be taken into consideration when designing a distributed audio system. Varying construction materials such as drop ceilings, concrete walls and high rafters will affect your speaker options, mounting options, and the sonic characteristics of the space.
Once the proper speakers are chosen, a "distributed amplifier" will be needed. Depending on the number of speakers in use, and the overall power requirements of those speakers, multiple amplifiers or a multi-channel amplifier may be necessary.
If you want to have different audio playing in different zones you’re going to need an amplifier with multiple zone controls.
Lastly you must consider what sound sources will be needed. These sound sources may include microphones, a CD player, an MP3 player, radio, satellite radio, the audio output from a DVD player, cassette players, etc.
More often than not, an installation will require mixing more than one of these sound sources.